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Over the past 20 years, Google Adsense has helped more than 2 million publishers monetize their content by connecting them with advertisers around the world.
- During this time, we have continued to grow our network and services to meet the needs of our partners. As part of this evolution, Google AdSense will update its revenue sharing structure early next year, which will split our rates into separate buying and selling fees as well as pay-per-impression. Show all inventory. will be moved.
- This update will provide a more consistent billing structure for publishers to pay for the value of their inventory across Google properties and third-party platforms. As an AdSense publisher, you don’t need to take any action, and we don’t expect publishers to change our earnings.
Google AdSense moves to impression-based payments from next year
Google AdSense is making two big changes that will affect how publishers monetize their ad space:
Updated AdSense revenue sharing structure: Publishers will now receive 80% of revenue from the ad platform, whether it’s on Google’s buy-side platform or a third party. Previously, the publisher kept 68% of the revenue.
Moving to pay-per-impression for publishers: AdSense will soon transition from primarily publisher pay-per-click to the display industry’s pay-per-impression standard. This means publishers will get paid every time an ad is displayed on their site, regardless of whether a user clicks on it or not.
Both of these changes are designed to give publishers greater transparency and control over their earnings. By moving to pay-per-impression, AdSense is making it easier for publishers to compare their earnings with the other technology providers they use. Furthermore, the updated revenue share structure will give publishers more flexibility in how they monetize their ad space.
Google hopes these changes will take effect early next year. Publishers do not need to take any action to prepare for these changes.
What do these changes mean for publishers?
An update to AdSense’s revenue sharing structure means publishers will now keep a larger share of the revenue generated from their ad space. This is good news for publishers because it will give them more money to invest in content and grow their business.
Publishers will also benefit from the move to pay-per-impression payments. By paying each time an ad is displayed on their site, publishers can earn more money even if users don’t click on the ad. This is especially beneficial for publishers with high-quality traffic but low click-through rates.
Overall, these changes are positive for publishers. They will give publishers more transparency and control over their earnings, and will help publishers earn more from their ad space.
Additional benefits of these changes
More stable revenue stream: By paying per impression, publishers can expect more stable revenue. This is because advertising revenue is less likely to fluctuate based on user behavior.
More flexibility in monetization strategy: Updated revenue share structure gives publishers more flexibility in how they monetize their ad space. For example, publishers can now choose to sell their ad space directly to advertisers or through a third-party platform.
Fairer and more transparent ecosystem: These changes will help create a fairer and more transparent ecosystem for publishers and advertisers. By giving publishers more information about their revenue, AdSense is helping to build trust and confidence in the digital advertising industry.